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2020
Products and accessories for professional hairdressers



hairstylists' products
ALTER EGO ITALY

ALTER EGO ITALY

MY COLOR ALTER EGO ITALY Hair Color
Hair Color

MY COLOR

Permanent coloring without ammonia and PPD can effectively respond to the needs of customers who increasingly require a more comfortable and gentle color service.Ultra-delicate for...

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TECHNOFRUIT COLOR ALTER EGO ITALY Hair Color
Hair Color

TECHNOFRUIT COLOR

low concentration of ammonia enriched with Garcinia MangostanaTECHNOFRUIT COLOR has been specifically formulated to provide exceptional coverage performance' brilliance and cosmeti...

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JUST COLOR ALTER EGO ITALY Hair Tone on Tone
Hair Tone on Tone

JUST COLOR

JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense and bright colors quick and easy service easy-to-make ble...

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PASSION COLOR MASK ALTER EGO ITALY Hair Tone on Tone
Hair Tone on Tone

PASSION COLOR MASK

PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair.Gives extraordinary brilliance to dull and dull hair, reviv...

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BE BLONDE - BE PURE BLONDE LIGHT CREAM ALTER EGO ITALY Hair Bleaches Lighteners
Hair Bleaches Lighteners

BE BLONDE - BE PURE BLONDE LIGHT CREAM

BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of naturally blonde hair, bleached or bleached. The range BE BLONDE ...

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BLONDEGO - ULTRA COMFORT ALTER EGO ITALY Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDEGO - ULTRA COMFORT

BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE POWDERBlue powder bleaching for classic and precision lighteni...

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BLONDEGO - ULTRA PURE ALTER EGO ITALY Hair Bleaches Lighteners
Hair Bleaches Lighteners

BLONDEGO - ULTRA PURE

BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out services in extreme practicality and safety. PURE DIAMON...

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CREAM COACTIVATOR ALTER EGO ITALY Hair Color Developers
Hair Color Developers

CREAM COACTIVATOR

It is a stabilized oxidizing cream enriched with Garcinia Mangostana. Its rich and creamy texture contributes to making the coloring service a real treatment. To support oxidation ...

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PLASMANTE - universal undulation system ALTER EGO ITALY Hair Perms & Neutralisers
Hair Perms & Neutralisers

PLASMANTE - universal undulation system

UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suitable for all hair types: natural' colored and treated. It cr...

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Egoliss ALTER EGO ITALY Hair Straighteners
Hair Straighteners

Egoliss

EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HY...

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B.TOXKARE LIFTING SYSTEM ALTER EGO ITALY Haircare Treatments
Haircare Treatments

B.TOXKARE LIFTING SYSTEM

A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensures effective intervention and quick, immediate results while...

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LENGHT TREATMENTS ALTER EGO ITALY Haircare Treatments
Haircare Treatments

LENGHT TREATMENTS

LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tips.7 beauty rituals for the specific treatment of each hair. ...

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SCALP TREATMENTS ALTER EGO ITALY Haircare Treatments
Haircare Treatments

SCALP TREATMENTS

SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phases: 1 - ADVICE AND PREPARATION:preparatory phase and deep ...

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Shewonder ALTER EGO ITALY Haircare Treatments
Haircare Treatments

Shewonder

ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of the earth comes SHEWONDER, the innovative beauty ritual with ...

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URBAN PROOF COLLECTION ALTER EGO ITALY Haircare Treatments
Haircare Treatments

URBAN PROOF COLLECTION

URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with t...

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HASTY TOO - styling & finishing ALTER EGO ITALY Hair Gel - Finish
Hair Gel - Finish

HASTY TOO - styling & finishing

HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and a new vision of style inspired by fashion.Designed to meet ...

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Booster ALTER EGO ITALY Hair Special Products
Hair Special Products

Booster

BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego Italy colors. Features: Ppd-free Without Ammonia With special mix of ...

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Egobond ALTER EGO ITALY Hair Special Products
Hair Special Products

Egobond

EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A cosmetic treatment based on Keratin Delivery System that com...

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Utilities ALTER EGO ITALY Hair Special Products
Hair Special Products

Utilities

UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of the skin and on the performance of the color during color, ...

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